{"id":38,"date":"2020-06-11T08:48:45","date_gmt":"2020-06-11T00:48:45","guid":{"rendered":"http:\/\/staging.curlec.com\/?p=2397"},"modified":"2023-05-18T10:51:52","modified_gmt":"2023-05-18T02:51:52","slug":"chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution","status":"publish","type":"post","link":"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/","title":{"rendered":"Cheng & Co: Empowering Accountants And SMEs Using Curlec’s Online Direct Debit Solution"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

As Covid-19 continues to unfold globally with most countries putting their citizens under lockdown, the repercussions of the pandemic are causing a profound effect on businesses, both big and small – challenging professional services to configure their workforces and operations to better manage their client\u2019s cash flow position and maintain visibility over the cash pipeline as a first line of defence.<\/p>\n

From a business perspective, accountants generally struggle to get clients to pay their fees on time. And unpaid invoices can leave serious gaps in the financial report, along with the hassle for accountants to chase the late payers. Now, with unprecedented economic uncertainty, accounting firms are resorting to acquiring advance payment prior to the work submission to ensure they are able to cover and maintain the necessary expenses and overhead.<\/p>\n\n

Accurate financial reporting is crucial in driving decisions that run the business. And for the calendar year end businesses, this will be the first financial year when the impacts of the Covid-19 outbreak are reflected in their financial statements.<\/p>\n\n

\"\"\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Tom Wong, Chief Executive Officer of Cheng & Co.<\/p>\n\n

Founded in 1993, Cheng & Co<\/u><\/a> is one of the largest local accounting firms that serves over 6,000 SMEs in Malaysia by providing professional business services in the areas of tax, accounting, company secretarial and business consulting. With over 14 branches located across Malaysia and 4 branches overseas including Singapore, Hong Kong, China and Australia, the company serves predominantly SME businesses along with fellow startups and larger corporations.<\/p>\n

Prior to adopting Curlec, Cheng & Co was facing a number of challenges, including time wasted relying on manual administrative work, as well as chasing for late payments with invoices as low as RM1.25.<\/p>\n

What\u2019s more, 100% of their clientele were utilising manual methods such as cheques and bank transfers to pay their dues, putting a large portion of effort for Cheng & Co into managing time and manpower to solve these discrepancies in their cash flow.<\/p>\n\n

There are a number of implications on how the disruption of cash flow can affect your business. But now, coupled with the current economic uncertainty due to the outbreak as well as having the team work remotely from their homes with limited access to their clients, the process of issuing and collecting manual payments continues to be delayed until the Movement Control Order (MCO) period has been lifted. And having limited to no access to client documents in the meantime proves to be a major issue in ensuring business continuity.<\/p>\n\n

Speaking about the repercussions of Covid-19 towards the firm,<\/p>\n\n

\u201cBeing in the B2B space, many of the businesses we serve are closed until further notice to comply with the MCO order. And due to this closure, we are not able to physically meet with our clients and they are not able to make their payments on time, causing a significant disruption in our business practices,\u201d said Tom Wong, Chief Executive Officer of Cheng & Co.<\/blockquote>\n\n

In seeking to improve its operational efficiency during this lockdown period, Cheng & Co aims to upgrade their subscription-based model by incorporating Curlec’s Direct Debit system to automatically collect and reconcile these payments with their own accounting system.<\/p>\n\n

\u201cIt is imperative for businesses to evolve and adapt to new technological advancements in order to keep pace with the changing global landscape, especially with the current situation today,\u201d said Wong.<\/blockquote>\n\n

\"\"\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0The Cheng & Co Team<\/p>\n\n

And now, with the partnership with Curlec<\/a>, Automated Direct Debit has become a new standard for Cheng & Co\u2019s clients in Malaysia.<\/p>\n\n

Incorporating Curlec\u2019s services designed specifically to handle both recurring (designed for recurring secretarial services) and one-off payments (for tax services), the system has enabled Cheng & Co to not only provide a seamless payment cycle for its clients, but also diversify it\u2019s payment plans to provide more options that benefits both the firm and the clients during this MCO period, such as the incorporation of instalment schemes within the terms for outstanding payments.<\/p>\n\n

\u201cWith Curlec, we are able to redefine the way we receive our returns as well as diversify our payment offerings to suit the different agreements we have with our clients, offering both reliability and the flexibility needed to weather out these trying times. Making strides in payment efficiency, Curlec integrates seamlessly with our cloud-based accounting software, Xero to streamline our entire collection process, helping to digitise our businesses in line with the current situation, thus, giving our clients the full package.\u201d<\/blockquote>\n\n

For a traditional business like Cheng & Co, Curlec\u2019s payment solution makes the payment process easy to initiate and monitor, as they work closely with the company to integrate all the invoices with payment links for our clients to easily make payment through email or WhatsApp. Since the company has incorporated everything into a single system, Cheng & Co know exactly when they get paid as well as what is coming down the cash pipeline every month, making it so much easier for the company to plan its internal finances.<\/p>\n\n

\u201cMoving forward, we are working to move at least 50% of our collection done through Direct Debit\u201d.<\/blockquote>\n

If you would like to take full advantage of Cheng & Co’s collaboration with Curlec, please leave your contact details below.<\/p>\n

\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

As Covid-19 continues to unfold globally with most countries putting their citizens under lockdown, the repercussions of the pandemic are causing a profound effect on businesses, both big and small – challenging professional services to configure their workforces and operations to better manage their client\u2019s cash flow position and maintain visibility over the cash pipeline […]<\/p>\n","protected":false},"author":15,"featured_media":2398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28,27],"tags":[],"class_list":["post-38","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-industry-insights"],"yoast_head":"\nCheng & Co: Empowering Accountants And SMEs Using Curlec's Online Direct Debit Solution - Curlec<\/title>\n<meta name=\"description\" content=\"Prior to adopting Curlec, Cheng & Co was facing a number of challenges, including time wasted relying on manual administrative work, as well as chasing for late payments with invoices as low as RM1.25.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cheng & Co: Empowering Accountants And SMEs Using Curlec's Online Direct Debit Solution - Curlec\" \/>\n<meta property=\"og:description\" content=\"Prior to adopting Curlec, Cheng & Co was facing a number of challenges, including time wasted relying on manual administrative work, as well as chasing for late payments with invoices as low as RM1.25.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/\" \/>\n<meta property=\"og:site_name\" content=\"Curlec\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-11T00:48:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-18T02:51:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2020\/12\/file9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jeff Richard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeff Richard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/\"},\"author\":{\"name\":\"Jeff Richard\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/5f9cff5d02fddd215b20e0a13e697034\"},\"headline\":\"Cheng & Co: Empowering Accountants And SMEs Using Curlec’s Online Direct Debit Solution\",\"datePublished\":\"2020-06-11T00:48:45+00:00\",\"dateModified\":\"2023-05-18T02:51:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/\"},\"wordCount\":884,\"image\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2020\/12\/file9.png\",\"articleSection\":[\"Case Studies\",\"Industry Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/\",\"url\":\"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/\",\"name\":\"Cheng & Co: Empowering Accountants And SMEs Using Curlec's Online Direct Debit Solution - Curlec\",\"isPartOf\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2020\/12\/file9.png\",\"datePublished\":\"2020-06-11T00:48:45+00:00\",\"dateModified\":\"2023-05-18T02:51:52+00:00\",\"author\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/5f9cff5d02fddd215b20e0a13e697034\"},\"description\":\"Prior to adopting Curlec, Cheng & Co was facing a number of challenges, including time wasted relying on manual administrative work, as well as chasing for late payments with invoices as low as RM1.25.\",\"breadcrumb\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/#primaryimage\",\"url\":\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2020\/12\/file9.png\",\"contentUrl\":\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2020\/12\/file9.png\",\"width\":1000,\"height\":530},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/curlec.blog.razorpay.in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cheng & Co: Empowering Accountants And SMEs Using Curlec’s Online Direct Debit Solution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/#website\",\"url\":\"https:\/\/curlec.blog.razorpay.in\/blog\/\",\"name\":\"Curlec\",\"description\":\"Best Payments Solution for Online Payments Malaysia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/curlec.blog.razorpay.in\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/5f9cff5d02fddd215b20e0a13e697034\",\"name\":\"Jeff Richard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1d5b0286c101eeae4f86c2f5d0b946a0a307247a63dd489257983a2502682acf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1d5b0286c101eeae4f86c2f5d0b946a0a307247a63dd489257983a2502682acf?s=96&d=mm&r=g\",\"caption\":\"Jeff Richard\"},\"url\":\"https:\/\/curlec.blog.razorpay.in\/blog\/author\/jeff-richardrazorpay-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cheng & Co: Empowering Accountants And SMEs Using Curlec's Online Direct Debit Solution - Curlec","description":"Prior to adopting Curlec, Cheng & Co was facing a number of challenges, including time wasted relying on manual administrative work, as well as chasing for late payments with invoices as low as RM1.25.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/","og_locale":"en_US","og_type":"article","og_title":"Cheng & Co: Empowering Accountants And SMEs Using Curlec's Online Direct Debit Solution - Curlec","og_description":"Prior to adopting Curlec, Cheng & Co was facing a number of challenges, including time wasted relying on manual administrative work, as well as chasing for late payments with invoices as low as RM1.25.","og_url":"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/","og_site_name":"Curlec","article_published_time":"2020-06-11T00:48:45+00:00","article_modified_time":"2023-05-18T02:51:52+00:00","og_image":[{"width":1000,"height":530,"url":"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2020\/12\/file9.png","type":"image\/png"}],"author":"Jeff Richard","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jeff Richard","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/#article","isPartOf":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/"},"author":{"name":"Jeff Richard","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/5f9cff5d02fddd215b20e0a13e697034"},"headline":"Cheng & Co: Empowering Accountants And SMEs Using Curlec’s Online Direct Debit Solution","datePublished":"2020-06-11T00:48:45+00:00","dateModified":"2023-05-18T02:51:52+00:00","mainEntityOfPage":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/"},"wordCount":884,"image":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/#primaryimage"},"thumbnailUrl":"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2020\/12\/file9.png","articleSection":["Case Studies","Industry Insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/","url":"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/","name":"Cheng & Co: Empowering Accountants And SMEs Using Curlec's Online Direct Debit Solution - Curlec","isPartOf":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/#primaryimage"},"image":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/#primaryimage"},"thumbnailUrl":"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2020\/12\/file9.png","datePublished":"2020-06-11T00:48:45+00:00","dateModified":"2023-05-18T02:51:52+00:00","author":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/5f9cff5d02fddd215b20e0a13e697034"},"description":"Prior to adopting Curlec, Cheng & Co was facing a number of challenges, including time wasted relying on manual administrative work, as well as chasing for late payments with invoices as low as RM1.25.","breadcrumb":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/#primaryimage","url":"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2020\/12\/file9.png","contentUrl":"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2020\/12\/file9.png","width":1000,"height":530},{"@type":"BreadcrumbList","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/chengco-empowering-accountants-and-businesses-using-curlec-s-online-direct-debit-solution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/curlec.blog.razorpay.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Cheng & Co: Empowering Accountants And SMEs Using Curlec’s Online Direct Debit Solution"}]},{"@type":"WebSite","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/#website","url":"https:\/\/curlec.blog.razorpay.in\/blog\/","name":"Curlec","description":"Best Payments Solution for Online Payments Malaysia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/curlec.blog.razorpay.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/5f9cff5d02fddd215b20e0a13e697034","name":"Jeff Richard","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1d5b0286c101eeae4f86c2f5d0b946a0a307247a63dd489257983a2502682acf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d5b0286c101eeae4f86c2f5d0b946a0a307247a63dd489257983a2502682acf?s=96&d=mm&r=g","caption":"Jeff Richard"},"url":"https:\/\/curlec.blog.razorpay.in\/blog\/author\/jeff-richardrazorpay-com\/"}]}},"_links":{"self":[{"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":0,"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/media\/2398"}],"wp:attachment":[{"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}