{"id":18362,"date":"2025-08-07T08:35:57","date_gmt":"2025-08-07T08:35:57","guid":{"rendered":"https:\/\/curlec.blog.razorpay.in\/?p=18362"},"modified":"2025-08-27T01:57:45","modified_gmt":"2025-08-27T01:57:45","slug":"curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2","status":"publish","type":"post","link":"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/","title":{"rendered":"Curlec and ShopBack Pay Join Forces to Power Reward-Driven Checkout for Malaysian Businesses and Shoppers"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

ShopBack Pay is now accepted on Curlec-powered online checkouts,\u00a0<\/span><\/i>unlocking access to over 6 million ShopBack users in Malaysia.<\/span><\/i><\/p>

Kuala Lumpur, 9th July 2025 \u2013<\/b> With the rising cost of living, <\/span>61% of consumers in Asia<\/span><\/a> are conscious about spending and thus search for value in purchases through promotions,\u00a0 cashback, and discounts.<\/span><\/p>

Recognising such consumer behaviour, <\/span>Curlec by Razorpay<\/b><\/a>, <\/b>Malaysia\u2019s premier FinTech payment gateway, <\/i><\/b>has forged a strategic partnership with<\/span> ShopBack<\/b>, Asia-Pacific\u2019s leading platform for shopping, rewards, and payments. Curlec is backed by <\/span>Razorpay<\/span><\/a>, India\u2019s foremost fintech unicorn, and recognised by<\/span> Forbes \u201cCloud 100 List\u201d 2024.\u00a0<\/span><\/a><\/p>

Businesses that adopt ShopBack Pay through Curlec can also instantly tap into a base of over <\/span>six million active users<\/span><\/a> in Malaysia who are constantly seeking out deals, cashback, and smarter ways to pay. This creates new opportunities for customer acquisition and increased conversions.<\/span><\/p>

As digital payments have surged in the past decade and now account for more than <\/span>80%<\/span><\/a> of all e-commerce transactions in the APAC region, Curlec embraces innovation through strategic partnerships and like-minded partners to deliver value to both businesses and consumers.\u00a0<\/span><\/p>

\u201cAt Curlec, we\u2019re driven by technology and customer impact. By integrating our powerful payment infrastructure with ShopBack\u2019s large and engaged user base, we are enabling businesses to reach more customers and deliver a seamless, secure, and value-packed checkout experience.\u00a0<\/span><\/p>

I believe this partnership will be a step forward in redefining how businesses connect with today\u2019s value-conscious shoppers – through smarter, tech-enabled experiences that convert better, and build long-term loyalty,\u201d said <\/span>Kevin Lee, Country Head, Curlec by Razorpay, Malaysia<\/b>.<\/span><\/p>

Vincent Wong, General Manager of ShopBack Malaysia<\/b>, added, \u201cShopBack Pay continues to redefine how Malaysians shop and save. By going online through Curlec, we\u2019re expanding our value proposition, helping businesses drive conversions while giving users more ways to unlock value at checkout.\u201d\u00a0<\/span><\/p>

Businesses that enable ShopBack Pay through Curlec gain access to in-app visibility, targeted campaigns, and exclusive promotions, designed to boost conversions, attract first-time customers, and build long-term loyalty.\u00a0<\/span><\/p>

With Curlec\u2019s simple integration and trusted payment system, businesses can get started quickly and with minimal effort.<\/span><\/p>

To celebrate the partnership, new ShopBack Pay users will receive<\/span> RM15 off with no minimum spend <\/b>when they check out at any Curlec-powered online store. This special offer gives shoppers a compelling reason to try the new payment option, complete their purchase, and enjoy a smooth, secure checkout experience.<\/span><\/p>

Curlec\u2019s partnership with ShopBack Pay reflects their commitment to innovation and adaptability in a fast-evolving payment landscape. To date, Curlec powers over 3,000 local businesses in Malaysia and connects to Razorpay\u2019s global ecosystem of more than 10 million businesses. This strong market traction underscores Curlec\u2019s scalability and long-term growth potential.<\/span><\/p>

Join the Movement \ud83d\ude80<\/b><\/h5>

Businesses can now register their interest to enable ShopBack Pay on their<\/span> Curlec-powered website<\/b><\/a>. Whether a fast-growing brand or an established player, this marks an ideal opportunity to reward customers while boosting conversion and retention.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet started here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

ShopBack Pay is now accepted on Curlec-powered online checkouts,\u00a0unlocking access to over 6 million ShopBack users in Malaysia. Kuala Lumpur, 9th July 2025 \u2013 With the rising cost of living, 61% of consumers in Asia are conscious about spending and thus search for value in purchases through promotions,\u00a0 cashback, and discounts. Recognising such consumer behaviour, […]<\/p>\n","protected":false},"author":1,"featured_media":18275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-18362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"yoast_head":"\nCurlec x ShopBack: Checkout for Businesses & Shoppers<\/title>\n<meta name=\"description\" content=\"A joint collaboration to bring Malaysian businesses and shoppers rewards-driven checkout for a better and flexible payment experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curlec x ShopBack: Checkout for Businesses & Shoppers\" \/>\n<meta property=\"og:description\" content=\"A joint collaboration to bring Malaysian businesses and shoppers rewards-driven checkout for a better and flexible payment experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Curlec\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-07T08:35:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T01:57:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/07\/12C3DE1F-9BC4-4B41-A722-A22B9ECC34AB_1_201_a-e1753246684687.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"867\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"pranav_gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pranav_gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/\"},\"author\":{\"name\":\"pranav_gupta\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/acb33af9e063f2ff9361f9ea1b66ac02\"},\"headline\":\"Curlec and ShopBack Pay Join Forces to Power Reward-Driven Checkout for Malaysian Businesses and Shoppers\",\"datePublished\":\"2025-08-07T08:35:57+00:00\",\"dateModified\":\"2025-08-27T01:57:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/\"},\"wordCount\":503,\"image\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/07\/12C3DE1F-9BC4-4B41-A722-A22B9ECC34AB_1_201_a-e1753246684687.jpeg\",\"articleSection\":[\"Press\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/\",\"url\":\"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/\",\"name\":\"Curlec x ShopBack: Checkout for Businesses & Shoppers\",\"isPartOf\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/07\/12C3DE1F-9BC4-4B41-A722-A22B9ECC34AB_1_201_a-e1753246684687.jpeg\",\"datePublished\":\"2025-08-07T08:35:57+00:00\",\"dateModified\":\"2025-08-27T01:57:45+00:00\",\"author\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/acb33af9e063f2ff9361f9ea1b66ac02\"},\"description\":\"A joint collaboration to bring Malaysian businesses and shoppers rewards-driven checkout for a better and flexible payment experience.\",\"breadcrumb\":{\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/#primaryimage\",\"url\":\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/07\/12C3DE1F-9BC4-4B41-A722-A22B9ECC34AB_1_201_a-e1753246684687.jpeg\",\"contentUrl\":\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/07\/12C3DE1F-9BC4-4B41-A722-A22B9ECC34AB_1_201_a-e1753246684687.jpeg\",\"width\":1920,\"height\":867},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/curlec.blog.razorpay.in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Curlec and ShopBack Pay Join Forces to Power Reward-Driven Checkout for Malaysian Businesses and Shoppers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/#website\",\"url\":\"https:\/\/curlec.blog.razorpay.in\/blog\/\",\"name\":\"Curlec\",\"description\":\"Best Payments Solution for Online Payments Malaysia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/curlec.blog.razorpay.in\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/acb33af9e063f2ff9361f9ea1b66ac02\",\"name\":\"pranav_gupta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/665609f2fec602beaee5968545a68a04ddf0c4a0a142f058a560ae4ce828d019?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/665609f2fec602beaee5968545a68a04ddf0c4a0a142f058a560ae4ce828d019?s=96&d=mm&r=g\",\"caption\":\"pranav_gupta\"},\"sameAs\":[\"http:\/\/curlec.blog.razorpay.in\"],\"url\":\"https:\/\/curlec.blog.razorpay.in\/blog\/author\/pranav_gupta\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Curlec x ShopBack: Checkout for Businesses & Shoppers","description":"A joint collaboration to bring Malaysian businesses and shoppers rewards-driven checkout for a better and flexible payment experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/","og_locale":"en_US","og_type":"article","og_title":"Curlec x ShopBack: Checkout for Businesses & Shoppers","og_description":"A joint collaboration to bring Malaysian businesses and shoppers rewards-driven checkout for a better and flexible payment experience.","og_url":"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/","og_site_name":"Curlec","article_published_time":"2025-08-07T08:35:57+00:00","article_modified_time":"2025-08-27T01:57:45+00:00","og_image":[{"width":1920,"height":867,"url":"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/07\/12C3DE1F-9BC4-4B41-A722-A22B9ECC34AB_1_201_a-e1753246684687.jpeg","type":"image\/jpeg"}],"author":"pranav_gupta","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pranav_gupta","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/#article","isPartOf":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/"},"author":{"name":"pranav_gupta","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/acb33af9e063f2ff9361f9ea1b66ac02"},"headline":"Curlec and ShopBack Pay Join Forces to Power Reward-Driven Checkout for Malaysian Businesses and Shoppers","datePublished":"2025-08-07T08:35:57+00:00","dateModified":"2025-08-27T01:57:45+00:00","mainEntityOfPage":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/"},"wordCount":503,"image":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/#primaryimage"},"thumbnailUrl":"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/07\/12C3DE1F-9BC4-4B41-A722-A22B9ECC34AB_1_201_a-e1753246684687.jpeg","articleSection":["Press"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/","url":"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/","name":"Curlec x ShopBack: Checkout for Businesses & Shoppers","isPartOf":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/#primaryimage"},"image":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/#primaryimage"},"thumbnailUrl":"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/07\/12C3DE1F-9BC4-4B41-A722-A22B9ECC34AB_1_201_a-e1753246684687.jpeg","datePublished":"2025-08-07T08:35:57+00:00","dateModified":"2025-08-27T01:57:45+00:00","author":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/acb33af9e063f2ff9361f9ea1b66ac02"},"description":"A joint collaboration to bring Malaysian businesses and shoppers rewards-driven checkout for a better and flexible payment experience.","breadcrumb":{"@id":"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/#primaryimage","url":"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/07\/12C3DE1F-9BC4-4B41-A722-A22B9ECC34AB_1_201_a-e1753246684687.jpeg","contentUrl":"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/07\/12C3DE1F-9BC4-4B41-A722-A22B9ECC34AB_1_201_a-e1753246684687.jpeg","width":1920,"height":867},{"@type":"BreadcrumbList","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/press\/curlec-and-shopback-pay-join-forces-to-power-reward-driven-checkout-for-malaysian-businesses-and-shoppers-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/curlec.blog.razorpay.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Curlec and ShopBack Pay Join Forces to Power Reward-Driven Checkout for Malaysian Businesses and Shoppers"}]},{"@type":"WebSite","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/#website","url":"https:\/\/curlec.blog.razorpay.in\/blog\/","name":"Curlec","description":"Best Payments Solution for Online Payments Malaysia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/curlec.blog.razorpay.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/acb33af9e063f2ff9361f9ea1b66ac02","name":"pranav_gupta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/curlec.blog.razorpay.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/665609f2fec602beaee5968545a68a04ddf0c4a0a142f058a560ae4ce828d019?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/665609f2fec602beaee5968545a68a04ddf0c4a0a142f058a560ae4ce828d019?s=96&d=mm&r=g","caption":"pranav_gupta"},"sameAs":["http:\/\/curlec.blog.razorpay.in"],"url":"https:\/\/curlec.blog.razorpay.in\/blog\/author\/pranav_gupta\/"}]}},"_links":{"self":[{"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/posts\/18362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/comments?post=18362"}],"version-history":[{"count":4,"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/posts\/18362\/revisions"}],"predecessor-version":[{"id":18447,"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/posts\/18362\/revisions\/18447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/media\/18275"}],"wp:attachment":[{"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/media?parent=18362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/categories?post=18362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/curlec.blog.razorpay.in\/blog\/wp-json\/wp\/v2\/tags?post=18362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}