{"id":18099,"date":"2025-02-26T07:14:00","date_gmt":"2025-02-26T07:14:00","guid":{"rendered":"https:\/\/curlec.blog.razorpay.in\/?p=18099"},"modified":"2025-02-26T07:14:00","modified_gmt":"2025-02-26T07:14:00","slug":"customisable-checkout-is-a-game-changer-for-smes","status":"publish","type":"post","link":"https:\/\/curlec.blog.razorpay.in\/blog\/guides\/customisable-checkout-is-a-game-changer-for-smes\/","title":{"rendered":"Customisable Checkout is a Game-Changer for SMEs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18099\" class=\"elementor elementor-18099\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a5e4f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a5e4f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f08f1a5\" data-id=\"f08f1a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9a76f2 elementor-widget elementor-widget-text-editor\" data-id=\"a9a76f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In 2024, <\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-malaysia\"><span style=\"font-weight: 400;\">internet penetration reached 97.4% in Malaysia<\/span><\/a><span style=\"font-weight: 400;\">, implying a shift that reflects not just a rise in online transactions but a change in how Malaysians shop &#8211; on the go and often on their smartphones. Now businesses need to find ways to personalise shopping experiences to establish trust and seal conversions.<\/span><\/p><p><span style=\"font-weight: 400;\">One of the biggest hurdles for online businesses remains cart abandonment. According to the Baymard Institute, nearly <\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\"><span style=\"font-weight: 400;\">70% of online shoppers abandon their carts<\/span><\/a><span style=\"font-weight: 400;\">, often due to a poor checkout experience. Complex payment journeys, lack of mobile optimisation, or a disjointed user experience can all lead to drop-offs too.<\/span><\/p><h5><b>Where to start?\u00a0<\/b><\/h5><p><span style=\"font-weight: 400;\">A well-designed checkout that incorporates mobile-friendly layouts, multiple payment options, and secure interfaces doesn\u2019t just improve the experience; it builds trust and loyalty. Take mobile responsiveness as an example. With the majority of online shoppers using smartphones, ensuring a checkout page that adapts seamlessly to smaller screens is critical. Elements like clear buttons, quick loading times, and minimal redirects contribute to a smoother process too.<\/span><\/p><h4><b>A step above<\/b><\/h4><p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/curlec.com\/payment-gateway\/\"><b>Curlec Payment Gateway<\/b><\/a><span style=\"font-weight: 400;\"> can provide all of the above. Curlec stands out with its customisable checkout to <\/span><b>foster trust and reinforce brand identity<\/b><span style=\"font-weight: 400;\">. Here\u2019s a further breakdown of features:-<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalised branding<\/b><span style=\"font-weight: 400;\">: Businesses can incorporate their logos, brand colours, and messaging to maintain a cohesive brand presence.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile-friendly design<\/b><span style=\"font-weight: 400;\">: Curlec checkout offers a smooth, responsive experience on smaller screens.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seamless navigation<\/b><span style=\"font-weight: 400;\">: Zero redirects and streamlined interfaces reduce confusion, keeping customers focused on completing their purchases.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multiple payment methods<\/b><span style=\"font-weight: 400;\">: Available payment methods include credit cards, FPX, e-wallets, and more.<\/span><\/li><\/ol><h5><b>Case study: Kualesa<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519b866 elementor-widget elementor-widget-image\" data-id=\"519b866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"421\" src=\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/02\/Frame-13-768x421.png\" class=\"attachment-medium_large size-medium_large wp-image-18103\" alt=\"Checkout customised with Kualesa&#039;s light green brand colours and logo\" srcset=\"https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/02\/Frame-13-768x421.png 768w, https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/02\/Frame-13-300x164.png 300w, https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/02\/Frame-13-1024x561.png 1024w, https:\/\/curlec.blog.razorpay.in\/wp-content\/uploads\/2025\/02\/Frame-13.png 1314w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a03ada elementor-widget elementor-widget-text-editor\" data-id=\"1a03ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/kualesa.co\/\"><span style=\"font-weight: 400;\">Kualesa, a Malaysian bamboo-based apparel brand<\/span><\/a><span style=\"font-weight: 400;\">, is the perfect example of how Curlec\u2019s customisable checkout can transform the customer journey. By integrating a customisable checkout solution, Kualesa was able to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain brand consistency with their logo, colours, and minimalist aesthetic.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a mobile-optimised checkout experience to cater to their tech-savvy audience.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide flexible payment options, including credit cards, FPX, and e-wallets to ensure convenience.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The result? <\/span><b>43% improvement in clicks-to-checkout rate<\/b><span style=\"font-weight: 400;\">, clearly indicating a drop in cart abandonment and reduced friction points.<\/span><\/p><h5><b>Conclusion<\/b><\/h5><p><span style=\"font-weight: 400;\">The checkout experience can make or break a sale. Customisable checkouts empower businesses to address cart abandonment, deliver better user experiences, and foster long-term customer trust. For brands like Kualesa, prioritising a tailored and seamless checkout journey became a strategic advantage to instil brand trust. And investing in a customisable checkout solution can help align your payment process with your brand\u2019s vision while meeting the needs of your customers. Start today &#8211; onboard the Curlec Payment Gateway.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6831a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3c6831a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/curlec.com\/onboarding\/my\/?&#038;cta_btn=Navbar_Header\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In 2024, internet penetration reached 97.4% in Malaysia, implying a shift that reflects not just a rise in online transactions but a change in how Malaysians shop &#8211; on the go and often on their smartphones. Now businesses need to find ways to personalise shopping experiences to establish trust and seal conversions. One of the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-18099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Customisable Checkout is a Game-Changer for SMEs<\/title>\n<meta name=\"description\" content=\"Brands need to stand out through a customisable checkout for better conversions and lower cart abandonment rate. Find out why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curlec.blog.razorpay.in\/blog\/guides\/customisable-checkout-is-a-game-changer-for-smes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Customisable Checkout is a Game-Changer for SMEs\" \/>\n<meta property=\"og:description\" content=\"Brands need to stand out through a customisable checkout for better conversions and lower cart abandonment rate. 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