{"id":18074,"date":"2025-02-12T10:33:08","date_gmt":"2025-02-12T10:33:08","guid":{"rendered":"https:\/\/curlec.blog.razorpay.in\/?p=18074"},"modified":"2025-02-12T10:33:08","modified_gmt":"2025-02-12T10:33:08","slug":"affodability-plans-epp-bnpl-for-your-business","status":"publish","type":"post","link":"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/affodability-plans-epp-bnpl-for-your-business\/","title":{"rendered":"EPP and BNPL Payment Options: Opening Doors to More Customers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18074\" class=\"elementor elementor-18074\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a5e4f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a5e4f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f08f1a5\" data-id=\"f08f1a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9a76f2 elementor-widget elementor-widget-text-editor\" data-id=\"a9a76f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Affordability has become more than just a buzzword; it\u2019s a critical factor in driving sales. Offering affordable payment solutions catering to various financial needs <\/span><b>boosts customer satisfaction<\/b><span style=\"font-weight: 400;\"> and <\/span><b>expands your brand&#8217;s reach<\/b><span style=\"font-weight: 400;\">. Payment plans like Easy Payment Plans (EPP) and <\/span><a href=\"https:\/\/www.atome.my\/blog\/what-is-buy-now-pay-later\"><span style=\"font-weight: 400;\">Buy Now, Pay Later (BNPL)<\/span><\/a><span style=\"font-weight: 400;\"> make affordability a reality, ensuring no customer is left behind due to budget constraints.<\/span><\/p><h5><b>What Does Affordability Mean in Payments?<\/b><\/h5><p><span style=\"font-weight: 400;\">Affordability in payments is about giving customers the freedom to manage their finances without compromising their purchasing power.<\/span> <span style=\"font-weight: 400;\">As <\/span><a href=\"https:\/\/themalaysianreserve.com\/2024\/02\/14\/seventy-eight-percent-of-retailers-plan-to-improve-general-purpose-credit-card-installments-acceptance-to-meet-growing-consumer-demand-according-to-new-report\/\"><span style=\"font-weight: 400;\">74% of consumers use split-payment plans because they believe it enforces better spending management<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><b>it\u2019s about transforming &#8220;I can&#8217;t afford this now&#8221; into &#8220;I can make this work\u201d<\/b><span style=\"font-weight: 400;\">. By breaking down payments into smaller, manageable amounts, businesses open the door to a broader customer base, accommodating those who may hesitate to pay upfront. This approach empowers customers but also builds trust and loyalty, as they feel their needs are prioritised.\u00a0<\/span><\/p><h5><b>The Role of EPP in Affordable Payments<\/b><\/h5><p><span style=\"font-weight: 400;\">Easy Payment Plans (EPP) allow customers to convert big-ticket purchases into smaller instalments over a fixed period. Typically tied to a credit card, EPP lets shoppers enjoy their items immediately while spreading the cost over time. For businesses, this means higher conversion rates and increased average order values.<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, a customer eyeing a high-end gadget or a luxurious piece of furniture might think twice about an upfront payment. However, the option to pay over 6 or 12 months removes the financial strain and makes the purchase more appealing.\u00a0<\/span><\/p><h5><b>The Rising Popularity of BNPL<\/b><\/h5><p><span style=\"font-weight: 400;\">On the other hand, Buy Now, Pay Later (BNPL) has revolutionised how consumers approach shopping. It has seen a <\/span><a href=\"https:\/\/www.krinstitute.org\/assets\/contentMS\/img\/template\/editor\/Views_August%202024_BNPL%20as%20a%20Lifeline%20for%20Basic%20Necessities_For%20publication.pdf\"><span style=\"font-weight: 400;\">steady growth in usage amid double-digit growth at 77.3 million transactions recorded in 2023<\/span><\/a><span style=\"font-weight: 400;\">. Unlike traditional credit-based EPPs, BNPL services typically require no credit card and often come with zero-interest plans, making them highly attractive to younger, digitally-savvy shoppers. Customers may or may not pay a portion of the amount upfront, and the rest is split into a series of payments over time.<\/span><\/p><p><span style=\"font-weight: 400;\">For businesses, integrating BNPL can mean tapping into a younger demographic who prefers alternatives to credit cards. It encourages impulse purchases and reduces cart abandonment, as customers feel more confident about spreading out the payments.<\/span><\/p><h5><b>Empowering Businesses with Affordable Payment Solutions<\/b><\/h5><p><a href=\"https:\/\/curlec.com\/\"><span style=\"font-weight: 400;\">Curlec<\/span><\/a><span style=\"font-weight: 400;\"> enables businesses to embrace affordability through cutting-edge payment technology. With EPPs via major banks, Curlec provides one integration for an end-to-end payment solution. Alternatively, Curlec offers BNPL as well through Atome and PayLater by Grab. These features set your business apart, allowing you to provide the convenience your customers crave.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Affordable payment plans are more than a feature; they\u2019re a tool to drive growth, foster loyalty, and create lasting customer relationships. They\u2019re not just trends\u2014they\u2019re essential tools in modern retail.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019d like to learn more, start by signing up. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6831a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3c6831a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/curlec.com\/onboarding\/my\/?&#038;cta_btn=Navbar_Header\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Onboard Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Affordability has become more than just a buzzword; it\u2019s a critical factor in driving sales. Offering affordable payment solutions catering to various financial needs boosts customer satisfaction and expands your brand&#8217;s reach. Payment plans like Easy Payment Plans (EPP) and Buy Now, Pay Later (BNPL) make affordability a reality, ensuring no customer is left behind [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-18074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Affordability Plans - EPP &amp; BNPL For Your Business<\/title>\n<meta name=\"description\" content=\"Grow your business by providing affordability options such as EPP (Easy Payment Plans) and BNPL (Buy Now, Pay Later).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/curlec.blog.razorpay.in\/blog\/industry-insights\/affodability-plans-epp-bnpl-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affordability Plans - 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