{"id":18023,"date":"2024-12-23T08:12:05","date_gmt":"2024-12-23T08:12:05","guid":{"rendered":"https:\/\/curlec.blog.razorpay.in\/?p=18023"},"modified":"2024-12-23T08:12:33","modified_gmt":"2024-12-23T08:12:33","slug":"how-ana-tomy-reduced-cart-abandonment-by-80-with-curlec","status":"publish","type":"post","link":"https:\/\/curlec.blog.razorpay.in\/blog\/case-studies\/how-ana-tomy-reduced-cart-abandonment-by-80-with-curlec\/","title":{"rendered":"How ana tomy Reduced Cart Abandonment by 80% with Curlec"},"content":{"rendered":"\t\t
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Introduction<\/b><\/h5>

From journals to lifestyle goods, ana tomy has carved out a niche by offering the experience of customisation, both in-store and online. Where customers can create unique designs that truly reflect their individuality. Similarly, <\/span>Curlec<\/b><\/a> offers a customisable payment experience that aligns with all types of businesses. ana tomy has partnered with Curlec, resulting in a significantly enhanced checkout journey – making payments as personalised and smooth.<\/span><\/p>

Challenges<\/b><\/h5>

ana tomy faced several challenges that prompted them to look for a new payment solution. Three main issues stood out when assessing their payment problems:-<\/span><\/p>

  1. Lack of Reliability:<\/b> There was a need for a more reliable payment gateway to reduce downtime and improve customer experience.<\/span><\/li>
  2. Limited Reporting Options:<\/b> Required more detailed and versatile reporting tools to better understand their sales and customer behaviour.<\/span><\/li>
  3. Fees:<\/b> The cost of transactions was eating into their margins, prompting the need for a more cost-effective solution.<\/span><\/li><\/ol>
    Solution<\/b><\/h5>

    <\/b>The <\/span>Curlec Payment Gateway<\/b><\/a> proved the ideal choice that fixed it all. Firstly, the <\/span>integration into Shopify was simple and streamlined<\/b>. The quick onboarding assistance provided by Curlec made the transition smooth and hassle-free.\u00a0<\/span><\/p>

    The function to customise their checkout page was the cherry on top. Now, ana tomy can <\/span>align the payment experience with their brand identity<\/b>, improving customer trust and experience. The interface is clean, straightforward, and without heavy themes that clashed with their aesthetic. It was an aesthetic that allowed ana tomy to <\/span>include their brand logo and colours<\/b>.\u00a0<\/span><\/p>

    The Curlec Dashboard, on the other hand, proved to be user-friendly and functional – allowing for an <\/span>extensive and versatile reporting section<\/b>. Which also meant that they now had the autonomy to tailor <\/span>unlimited reports<\/b> (at no additional cost) based on specific needs, to better understand their customers and improve sales.\u00a0<\/span><\/p>

    Results<\/b><\/h5>

    <\/b>Since adopting Curlec, ana tomy has seen impressive improvements in their payment processes and overall business performance:<\/span><\/p>