{"id":17689,"date":"2024-06-06T09:30:00","date_gmt":"2024-06-06T01:30:00","guid":{"rendered":"https:\/\/wps.curlec.com\/?p=17689"},"modified":"2024-06-06T09:30:00","modified_gmt":"2024-06-06T01:30:00","slug":"how-redbus-achieves-84-success-rates-with-curlec","status":"publish","type":"post","link":"https:\/\/curlec.blog.razorpay.in\/blog\/case-studies\/how-redbus-achieves-84-success-rates-with-curlec\/","title":{"rendered":"Seamless, Smooth, Safe Bus Journeys: redBus Achieved 84% Success Rates with Curlec"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17689\" class=\"elementor elementor-17689\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a5e4f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a5e4f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f08f1a5\" data-id=\"f08f1a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9a76f2 elementor-widget elementor-widget-text-editor\" data-id=\"a9a76f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>Introduction<\/b><\/h5><p><b><\/b><span style=\"font-weight: 400\">In today\u2019s fast-paced world, travel and transportation are an integral part of our lives. With that, appears the need for hassle-free transportation solutions. Enter redBus, zooming in with a convenient platform for everyone to book their bus tickets online with ease. For customers, all you have to do is pay, buckle up, and relish the journey.<\/span><\/p><p>\u00a0<\/p><h5><b>Challenge<\/b><\/h5><p><span style=\"font-weight: 400\">However, redBus sought to enhance its user experience and streamline ticketing operations. It needed a better, more reliable checkout journey with better rail systems for FPX. Moreover, redBus yearned for local dedicated account management to swiftly address issues. Understanding that a seamless payment experience can increase success rates and sales, redBus chose <\/span><a href=\"https:\/\/curlec.com\/\"><b>Curlec<\/b><\/a><span style=\"font-weight: 400\"> to be their buddy along this journey. To not only alleviate payment complexities but also optimise operational efficiency and foster seamless integration.<\/span><\/p><p>\u00a0<\/p><h5><b>Solution<\/b><\/h5><p><span style=\"font-weight: 400\">Here\u2019s where Curlec pulled into the driver\u2019s seat to navigate redBus\u2019s payment journey to smoother transactions. Working together, redBus addressed their payment challenges effectively. Starting with:<\/span><\/p><ol><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400\">The<\/span><a href=\"https:\/\/curlec.com\/payment-gateway\/\"> <b>Curlec Payment Gateway<\/b><\/a><b>:<\/b><span style=\"font-weight: 400\"> A checkout experience that has direct connectivity to PayNet Malaysia, intuitive UI\/UX, and the capacity to handle 3,500 transactions per second.<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400\">Customised<\/span><a href=\"https:\/\/wps.curlec.com\/guides\/curlec-dashboard-the-go-to-for-e-commerce-success\/\"> <b>Dashboard and Reporting<\/b><\/a><b>: <\/b><span style=\"font-weight: 400\">Option to tailor and create custom reports with specific requirements and data involved.<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400\">Efficient<\/span><a href=\"https:\/\/wps.curlec.com\/guides\/how-to-optimise-your-reimbursement-process\/\"> <b>Refunds Management<\/b><\/a><span style=\"font-weight: 400\">: Flexibility and convenience to offer both partial and full refunds to their customers.\u00a0<\/span><\/p><\/li><li style=\"font-weight: 400\"><p><span style=\"font-weight: 400\">Quick <\/span><b>Integration with Intuitive APIs<\/b><span style=\"font-weight: 400\">: Developer-friendly APIs and documentation to fast-track setting up.<\/span><\/p><\/li><\/ol><p>\u00a0<\/p><p><b>Results: Rocky Road No more<br \/><\/b><b><br \/><\/b><span style=\"font-weight: 400\">The switch to The Curlec Payment Gateway resulted in significant improvements: an impressive <\/span><b>84% success rate<\/b><span style=\"font-weight: 400\">. The direct connectivity with PayNet played a role in the payment journey &#8211; ensuring <\/span><b>system reliability and scalability <\/b><span style=\"font-weight: 400\">at all times. Additionally, it also led to a reduction in cart abandonment significantly and ultimately increased sales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Furthermore, redBus now gains a better understanding of its customers&#8217; purchasing behaviour through Curlec\u2019s ability to generate custom reports &#8211; an option not many can provide. Custom reports paired with a dedicated manager based in Malaysia enable them to process reconciliation efficiently and <\/span><b>stay informed with better decision-making<\/b><span style=\"font-weight: 400\"> for further optimisation. redBus was able to integrate Curlec <\/span><b>within hours<\/b><span style=\"font-weight: 400\">, cutting down on the lengthy time it usually takes to set up payment infrastructures.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">With Curlec Refunds, redBus can now optimise the reimbursement process and efficiently improve the experience for customers, be it partial or full amounts. This saw brand trust and credibility improve tremendously.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">This collaborative journey between Curlec and redBus has <\/span><b>paved the road to payment perfection<\/b><span style=\"font-weight: 400\">. Steering past obstacles and accelerating towards seamless transactions &#8211; it\u2019s clear that with Curlec, every transaction is on the fast track to success. So if you\u2019d like to get onboard, find out more <\/span><a href=\"https:\/\/easy.curlec.com\/my\/onboarding\/register\/l1\/signup?field=MobileNumber\"><b>here<\/b><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction In today\u2019s fast-paced world, travel and transportation are an integral part of our lives. With that, appears the need for hassle-free transportation solutions. Enter redBus, zooming in with a convenient platform for everyone to book their bus tickets online with ease. For customers, all you have to do is pay, buckle up, and relish [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17695,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-17689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How redBus Achieves 84% Success Rates with Curlec<\/title>\n<meta name=\"description\" content=\"Read and learn how redBus, Malaysia&#039;s #1 e-ticketing platform, achieved better success rates when they onboarded Curlec.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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